In a transformative virtual event held on January 15, 2024, DB Tech Kollam welcomed Mr. John Akhil, Customer Service Officer at Prajahitha Foundation in Kozhikode, as the esteemed guest speaker. The occasion, tailored for Batch 230612 of CRM Domestic Non-voice trainees, proved to be an enlightening exploration of Emotional Intelligence (EI) in the realm of Customer Relationship Management (CRM).

Ms. Shiny S, the proficient CRM trainer at Don Bosco Tech, commenced the session with a gracious welcome, setting the stage for an insightful discourse. She underscored the indispensable role of emotional intelligence in fostering enduring customer relationships.

During the lecture, Mr. John Akhil adeptly navigated through the fundamentals of emotional intelligence, elucidating its pivotal significance in comprehending customer needs, empathizing with their concerns, and fostering meaningful interactions. Through illuminating strategies and real-world examples, he equipped the attendees with actionable insights on integrating emotional intelligence skills into diverse customer service scenarios, thereby amplifying satisfaction and loyalty.

The session thrived on interaction, with students actively engaging with Mr. John Akhil through queries and discussions, thereby enriching their understanding of the subject matter.

The resounding feedback from the attendees echoed the sentiment of enrichment and enlightenment. They lauded Mr. John Akhil's session for its practicality and real-world relevance, acknowledging its instrumental role in enhancing their academic understanding and equipping them with essential emotional intelligence skills crucial for their future endeavors in customer relationship management.

In a fitting conclusion, Ajay Chandran, representing the trainees, extended a heartfelt vote of appreciation on behalf of DB Tech Kollam, encapsulating the collective gratitude for an enriching and transformative experience.

This virtual guest lecture not only served as a platform for knowledge dissemination but also catalyzed personal and professional growth, laying a robust foundation for the trainees' future successes in the dynamic realm of customer relationship management.